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VR in retail

Retail & product demos in VR

Show a product range that would never fit in a showroom. Configure and customise it live in front of the customer.

Retail & product demos in VR
Full rangeno showroom limit
Live configin front of the customer
Real scalebig-ticket demos

What it means

Physical showrooms can only hold so much. VR lets a customer see the entire range, customise it, and experience big-ticket products — kitchens, vehicles, machinery — at full scale, wherever they are.

A kitchen studio can show twelve kitchens; a headset shows two hundred, in the customer's own dimensions, reconfigured live while they watch. For big-ticket products the demo becomes the differentiator: the customer has 'stood in' their purchase before signing — objections fall away.

Where it's used

🛋️

Virtual showroom

Present a full catalogue and configurations no physical space could hold.

🎨

Live customisation

Change colours, materials and options in front of the customer, instantly.

📦

Big-ticket demos

Let customers experience large or made-to-order products at real scale before buying.

Why VR works here

  • Your entire range in a headset-sized showroom
  • Configure live: colours, materials, layouts
  • Customers experience products at real scale
  • A demo competitors can't match

How it goes in practice

1

Define the demo

Catalogue tour, configurator, or flagship product experience.

2

We build the setup

Standalone for pop-ups, tethered for showroom fidelity.

3

Deploy and staff

Your staff briefed, or ours on site for launches.

Furniture & kitchens · automotive · machinery · fashion & flagship retail · trade fairs

Apps & tools you'd use

Product configurators · Shapespark · custom showrooms

All installed before your headset ships — and we can add your own on request.

How VRENT helps

We rent every headset this needs — Meta Quest 3, Quest 3S and Quest 2 — pre-installed with the right apps, delivered and set up anywhere in Switzerland. Most people start with a one-week pilot before committing to anything.

Questions

What products suit VR?

Big, configurable or made-to-order items — kitchens, vehicles, machinery — and any range too large for a showroom.

Pop-up or permanent?

Both — standalone headsets for pop-ups and events, or workstation-tethered configurators for a showroom.