Fitness in VR

What it means

VR fitness works because it hides the effort inside a game. People who won't touch a treadmill will happily box, dodge and squat their way through a session because they're chasing a score, not counting reps.

The psychology is disarmingly simple: chasing a high score hides the squats. Rhythm boxing burns like a cardio class, but people book the next session because it's fun, not because they should. For gyms and events it's a station people queue for; at home it's the workout that finally sticks.